About

A user-centered design leader with a two-decade design career at companies like Amazon, Corning, Ogilvy, serving clients such as Honeywell, Hilti, Paychex, Simple Bank, DHL, PBS Kids, and founder of award-winning design consultancy. Focus on achieving business results by designing a better user experience that changes customers behavior.

Expert in product design, user experience, user-friendly interfaces, and creating design strategies. Relies on evidence-based methods that uncover what users need to drive desired outcomes.

Design leader within cross-functional teams to ensure user-friendly and successful solutions. Recent design solutions include several new AI and ML products that address complex problems and result in paradigm-shifting solutions.

Select Awards

• 2023 AWS “Customer Obsession” team award recipient
• 2015 American Business Awards (“Stevies”) — Silver
• 2015 International Design for Experience Awards — Finalist
• 2015 Communicator Awards — Silver Award of Distinction
• 2014 HOW Magazine In-house Design Award
• 2012 The Web Marketing Association Standard of Excellence Award
• 2012 OMMA Competition — Finalist
• 2012 AIGA New York State of Design Judges’ Choice Award
• Rochester Business Journal’s Best of the Web Best of Category — Multiple
• PRism and ADDY Awards —Multiple